Kommunikations-Wirkungen von Farben sind vielfältig, vielschichtig und nie eindeutig

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2017-02
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München GmbH
Publisher place
München
Number
2
Start page
62
End page
75
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
253844
File(s)
Thumbnail Image
Name

000_MRSG_SPT_08_Annen_170316-2.pdf

Size

1.04 MB

Format

Adobe PDF

Checksum (MD5)

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