Getting University brand Management right
Journal
Global Focus : the EFMD business magazine
ISSN
1784-2344
Type
newspaper article
Date Issued
2017-01
Author(s)
Abstract
The globalisation of the education secttor and increasing competition in higher education means that brands have increasingly become a strategic asset to be carefully developed and managed. This is especially the case for Business Schools and Business universities. - and even more their executive education arms, ehich operate in a globally competitive market.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
EFMD
Publisher place
Brussel
Volume
11
Number
1
Start page
52
End page
55
Pages
4
Subject(s)
Eprints ID
250414