A Viability Theory for Digital Businesses: Exploring the Evolutionary Changes of Revenue Mechanisms to Support Managerial Decisions
Journal
Information Systems Frontiers
Type
journal article
Date Issued
2017
Author(s)
Research Team
IWI1
Abstract (De)
The ongoing integration of Information Technology (IT) into various areas of our lives has led to a plethora of digital products and services. To survive competition in the long run, these offerings not only have to keep up with constant technological developments, but also have to adapt from a business point of view. Managers of these digital businesses have to especially focus on the design and evolution of their business’ revenue mechanisms to ensure the viability of their offerings. The related decisions are not trivial, as managers have to be aware of the relevant contextual factors and have to react quickly to changes in the environment. This paper proposes a viability theory for digital businesses described by 17 propositions that may guide managers in the design of revenue mechanisms and thereby support the evolution as well as the viability of a digital business.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Springer
Publisher place
New York
Volume
19
Number
4
Start page
899
End page
922
Pages
24
Subject(s)
Division(s)
Eprints ID
247929
File(s)![Thumbnail Image]()
Name
Preprint.pdf
Size
751.46 KB
Format
Adobe PDF
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