When Having a Trick Up Your Sleeve is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating
Type
conference speech
Date Issued
2016-10-28
Author(s)
Abstract
We propose that highly effective self-control strategies can backfire, particularly for individuals low in trait self-control who are,
ironically, most in need of help. Evidence from four experiments reveals that a more (vs. less) effective strategy reduces self-control
among individuals low in trait self-control by lowering anticipated guilt.
ironically, most in need of help. Evidence from four experiments reveals that a more (vs. less) effective strategy reduces self-control
among individuals low in trait self-control by lowering anticipated guilt.
Language
English
HSG Classification
contribution to scientific community
Book title
NA - Advances in Consumer Research
Volume
Volume 44
Event Title
Association for Consumer Research (ACR) European Conference 2016
Event Location
Berlin, Germany
Event Date
27.-30.10.2016
Subject(s)
Division(s)
Eprints ID
250191