Customer-Journey - Qualifikation für Kundenprozesse
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2016-07-18
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Gabler/GWV-Fachverl
Publisher place
St. Gallen
Number
3
Start page
60
End page
67
Subject(s)
Division(s)
Eprints ID
248754