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Details

Value Creation in an Omnichannel World: Understanding the Customer Journey

Type
conference paper
Date Issued
2016-06-23
Author(s)
Barwitz, Niklas  
;
Maas, Peter  
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Event Title
25th Annual Frontiers in Service Conference
Event Location
Bergen, Norway
Event Date
23.-26.06.2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104191
Subject(s)

business studies

Division(s)

IVW - Institute of In...

Eprints ID
246509
Support
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