How to Gamify Information Systems - Adapting Gamification to Individual User Preferences
Type
conference paper
Date Issued
2016-06-12
Author(s)
Research Team
IWI6
Abstract
Gamification refers to the use of game elements in a non-entertainment-based context, and is a well- known approach to motivate users of information systems. Despite the positive effects of games in daily life, more gamification projects fail. A possible explanation for this observation is that game elements are often designed without considering the needs of different groups of users. Consequently, we aim to develop a gamification approach that allows us to adapt the gamification elements to the individual motivation structures of information system users. To achieve our goal, we rely on self- determination theory to design different specifications of game elements. We exemplarily developed four different specifications for each of the nine gamification elements we found in the literature. We are currently in the process of conducting a discrete choice experiment allowing us to match the motivation structures of system users and their preferences regarding the specifications of game elements. Based on our results, we expect to better understand how gamification can motivate users to use systems more regularly. In a subsequent step, we plan to rely on our results to design different gamification configurations for an information system, allowing us to adapt the gamification elements to individual preferences of the users.
Language
English
Keywords
Gamification
Individual User Preferences
Self-Determination Theory
Motivation
HSG Classification
contribution to scientific community
Book title
Information systems as a global gateway : 24th European Conference on Information Systems
Publisher
Boğaziçi University
Publisher place
Istanbul
Event Title
24th European Conference on Information Systems (ECIS) 2016
Event Location
Istanbul, Turkey
Event Date
12.-15.06.2016
Official URL
Subject(s)
Division(s)
Eprints ID
248255
File(s)![Thumbnail Image]()
open.access
Name
JML_553.pdf
Size
383.79 KB
Format
Adobe PDF
Checksum (MD5)
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