Building Blocks for Alternative Four-Dimensional Pyramids of Corporate Social Responsibilities
Journal
Business and society : a journal of interdiscipl. exploration
ISSN
0007-6503
ISSN-Digital
1552-4205
Type
journal article
Date Issued
2016-05-23
Author(s)
Abstract
Carroll shaped the corporate social responsibility (CSR) discourse into a four-dimensional pyramid framework, which was later adapted to corporate citizenship and sustainability approaches. The four layers of the pyramid— structured from foundation to apex as economic, legal, ethical, and philanthropic (or discretionary) responsibilities—drew considerable managerial attention. An important criticism of the economic foundation of the Carroll pyramid concerns the identification and ordering of the four dimensions, which are inadequately justified theoretically. The authors of this article propose an alternative approach that builds on the public value concept, which integrates a microfoundation of psychological research into basic human needs. Drawing on their Swiss Dialogue process, the authors argue that a four-dimensional pyramid does have heuristic value for managers. The advantage of this alternative pyramid logic is that it may be contingently adapted to different cultural contexts, because it allows adaptive internal reordering.
Language
English
Keywords
Basic needs
corporate social responsibility
CSR pyramid
cognitive-experiential level
public value
microfoundation
heuristics
HSG Classification
contribution to scientific community
Publisher
Sage Publ.
Publisher place
Thousand Oaks, Calif. [u.a.]
Number
online first
Subject(s)
Eprints ID
249065
File(s)![Thumbnail Image]()
open.access
Name
2016_BS_BuildingBlocks.pdf
Size
671 KB
Format
Adobe PDF
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