The role of users and customers in digital innovation: Insights from B2B manufacturing firms
Journal
Information & Management
ISSN
0378-7206
ISSN-Digital
1872-7530
Type
journal article
Date Issued
2016-04
Author(s)
Research Team
IWI4
Abstract
Diffusion of digital technologies into the manufacturing industry has created new opportunities for innovation that firms must address to remain competitive. We investigate the role of customer and user knowledge in the digital innovation processes of three global B2B manufacturing companies. We find that the B2B manufacturing industry's characteristics influence how users and customers may be leveraged. Customers making the purchasing decisions are considered for knowledge about short-term changes in market needs, while users working directly with the products provide long-term guidance for digital innovation. We identify practices for acquiring, distributing, and using customer and user knowledge for digital innovation.
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
53
Number
3
Start page
324
End page
335
Subject(s)
Division(s)
Eprints ID
247513