Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model
Journal
Journal of the Association for Consumer Research : JACR
ISSN
2378-1815
ISSN-Digital
2378-1823
Type
journal article
Date Issued
2016-04
Author(s)
Abstract
By means of an ethnographic approach, this research examines perceptions of fairness and consumer behavior in an emerging nonmonetary sharing system. In contrast to market exchanges, which are defined by clear rules and principles of reciprocity, the redistribution of goods in a “sharing” context is in many cases less institu- tionalized and thus open to contestation. We draw on concepts from institutional theory to map out the interplay of different and partly contradicting fairness perceptions in an emerging nonmonetary sharing system and explain how those are negotiated and synthesized. We explicitly highlight a nonrelational fairness principle, leading to the stabilization of the sharing system under study through processes of “goal sharing” and “hierarchical coupling.” We discuss our findings in terms of their implications on sharing theory and the role of fairness within this literature stream.
Language
English
HSG Classification
contribution to scientific community
Publisher
University of Chicago Press
Publisher place
Chicago, IL
Volume
1
Number
2
Start page
226
End page
245
Subject(s)
Eprints ID
250330
File(s)![Thumbnail Image]()
Name
Gollnhofer, Hellwig & Morhart 2016 JACR Fair is good but what is fair.pdf
Size
1.49 MB
Format
Adobe PDF
Checksum (MD5)
32525fc0d07224b7b6c6e7a5985af742