Digitalization Strategy: Drivers, Potentials and the Road to Implementation - A Case from the Media Company Ringier
Journal
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
ISSN
0935-0381
ISSN-Digital
0935-0381
Type
journal article
Date Issued
2016-04
Author(s)
Abstract
Digitalization is omnipresent in today’s world. Today, it is one of the main drivers for the transformation of business models. This article describes the drivers and challenges of digitalization
using the case of Ringier, a leading Swiss media company
using the case of Ringier, a leading Swiss media company
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Beck
Publisher place
München
Volume
28
Number
4-5
Start page
248
End page
253
Pages
6
Subject(s)
Division(s)
Contact Email Address
ante.plazibat@unisg.ch
Eprints ID
248346