The Agony of Choice – Analyzing User Preferences regarding Gamification Elements in Learning Management Systems
ISBN
978-0-9966831-3-5
Type
conference paper
Date Issued
2016
Author(s)
Research Team
IWI 6
Abstract
Gamification is an approach to motivate users of information systems by implementing game elements. Despite its potentials, the use of gamification in practice has also received criticism because most gamification elements are integrated into systems without considering the preferences of the respective users and without considering contextual aspects. Hence, we aim at identifying which elements users of learning management systems prefer. Furthermore, we want to identify their preferences regarding the amount and combination of gamification elements. To identify user preferences, we conducted a discrete choice task among learning management system users following the best-worst scaling method. Our results show that users prefer a bundle of four gamification elements: level, goals, status, and points. This is especially interesting since popular elements, such as a leaderboard or badges, are not most preferred. This highlights
the need to consider user preferences and contextual aspects to ensure a successful implementation of gamification elements.
the need to consider user preferences and contextual aspects to ensure a successful implementation of gamification elements.
Language
English
Keywords
Gamification
Gamification Bundles
User Preferences
Learning Management Systems
Best-Worst Scaling
HSG Classification
contribution to practical use / society
Book title
Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
37th International Conference on Information Systems (ICIS 2016)
Event Location
Dublin, Ireland
Event Date
11.-14.12.2016
Division(s)
Eprints ID
249308
File(s)![Thumbnail Image]()
Name
JML_598.pdf
Size
707.6 KB
Format
Adobe PDF
Checksum (MD5)
c098f99c118bd17b7fb243c3d41e8483