Colour Arousal Effect on Users’ Decision-Making Processes in the Warning Message Context
Type
conference paper
Date Issued
2016
Author(s)
Abstract
This research is aimed at understanding how colour affects users’ decision-making processes in the context of warning banner messages. So far, little research has examined this complex psychological and cognitive process wherein the psychology of colour can play an important role in the relationship between the warning message and the user’s decision-making process. We closed the existing research gap by understanding how different colour applications (black, blue, yellow, red, green, white) influence users’ decision-making processes. We built our work on the theory of psychological reversals to colour, supported by the Cognitive-Affective model of communication. We conducted an online experiment measuring actual users’ behaviour of 217 participants. We found that the colour application has different arousal effects. Overall, we advance understanding of the psychological process that precedes a decision – with a focus on the importance of colour.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
HCI in Business, Government, and Organizations: Information Systems
Publisher
Springer International Publishing
Publisher place
Cham
Start page
99
End page
109
Event Title
HCI International 2016
Event Location
Toronto
Event Date
17.-22.07.2016
Subject(s)
Division(s)
Contact Email Address
mario.silic@unisg.ch
Eprints ID
248785
File(s)![Thumbnail Image]()
open.access
Name
Colour arousal effect on users’ decision-making processes in the warning message context.pdf
Size
154.06 KB
Format
Adobe PDF
Checksum (MD5)
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