Fighting Fixation and Promoting Exploration: the Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales
Type
conference paper
Date Issued
2015-10
Author(s)
Abstract
This research posits that lower proximity among popular objects promotes exploration and reduces fixation effects (i.e., consideration of a limited number of alternatives). Yet, with the ironic effect that larger search effort increases consumer expenses. We provide evidence for this theorizing across various field and lab settings, and assortment formats.
Language
English
HSG Classification
contribution to scientific community
Publisher
Association for Consumer Research
Publisher place
Advances in Consumer Research
Volume
43
Start page
812
End page
812
Event Title
ACR North American Conference
Event Location
New Orleans
Subject(s)
Eprints ID
248426