Divided they participate? : Social Inequalities in Online Participation
Type
presentation
Date Issued
2015-09-02
Author(s)
Abstract
Although today almost all households in Western countries have Internet access , substantial divides in Internet skills and uses exist. Previous research has shown that age, gender and socio-economic status affect individuals' access to the Internet as well as their digital literacy and their amount and variety of uses. More recently, the focus has shifted to social media and partipatory uses, where users not only consume but also produce online content. The notion of a partipation divide has been brought up to describe social inequalities in online content creation. The presentation gives an overview of the participation divides. It consists of three parts: In the first part, a systematic literature review on the topic of online participation is presented to summarize the status quo of the research domain. In the second part, salient drivers of online participation are investigated from a social cognitive perspective. This contribution shows that cognitive factors, namely privacy concerns and online self-efficacy, partly mediate the effect of demographic antecedents (age, gender) and education on different forms of online participation. Finally, users' online participation patterns are differentiated along social milieus.
Funding(s)
Language
English
Keywords
social media
digital divide
participation divide
digital inequality
online participation
new media
internet
systematic literature review
structural equation model
focus groups
online communities
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Event Title
Brown Bag Lunch BI Norwegian Business School
Event Location
Oslo
Subject(s)
Division(s)
Eprints ID
243747
File(s)![Thumbnail Image]()
Name
oslo_participation_final.pdf
Size
2.37 MB
Format
Adobe PDF
Checksum (MD5)
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