Keeping Reins on the Sharing Economy : Strategies and Business Models for Incumbents
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2015-08-12
Author(s)
Abstract
The sharing economy has grown from a minor phenomenon to a considerable business in its own right. While start-ups have taken the lead in incorporating sharing economy principles in their business models, this article argues that incumbent firms with a traditional hardware-based business model also have an opportunity to respond to the needs of the sharing economy. Based on a conceptual framework and case examples, this article delineates four strategies traditional incumbents can draw on to keep reins on the sharing economy.
Language
English
Keywords
Sharing Economy
Business Models
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
32
Number
4
Start page
32
End page
39
Pages
8
Subject(s)
Division(s)
Eprints ID
241536
File(s)![Thumbnail Image]()
Name
MRSG_Keeping reins_RR1_final_Alexandria.pdf
Size
490.33 KB
Format
Adobe PDF
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