Now I'm curious! Boosting Innovation Adoption Through Gamified Information Release
Type
conference paper
Date Issued
2015-06-11
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
Theory + Practice in Marketing Conference (TPM) 2015
Event Location
Atlanta, Georgia (USA)
Event Date
10.-12.06.2015
Subject(s)
Division(s)
Eprints ID
241757