Atos - Towards Zero Email Company
ISBN
978-3-00-050284-2
Type
conference paper
Date Issued
2015-05-28
Author(s)
Research Team
IWI3
Abstract
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for Atos. The global information services giant become a "zero" email company with the objective of eradicating internal e-mail use and replacing it with blueKiwi - enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organisation
where 76,000 employees switched to a new mode of collaboration. The approach of how to become a "zero" email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organisational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organisational scale.
where 76,000 employees switched to a new mode of collaboration. The approach of how to become a "zero" email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organisational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organisational scale.
Language
English
Keywords
Social collaboration
E-mail
Zero-email
Enterprise social network
blueKiwi
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Book title
ECIS 2015 Completed Research Papers
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
23rd European Conference on Information Systems (ECIS) 2015
Event Location
Münster
Event Date
26.-29.05.2015
Official URL
Subject(s)
Eprints ID
242235