Using Mobile Applications as an In-store Marketing Tool : The Effects of Personalized Product Recommendations and Popularity Information on Sales
Type
conference paper
Date Issued
2015-05-26
Author(s)
;
Schopfer, Sandro
;
;
;
;
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the European Marketing Academy Conference (EMAC)
Publisher
Collaboration in Research
Start page
1
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
Subject(s)
Eprints ID
241551