The impact of online media on stakeholder engagement and the governance of corporations
Journal
Journal of Public Affairs
ISSN
1472-3891
ISSN-Digital
1479-1854
Type
journal article
Date Issued
2015-05-20
Author(s)
Abstract
Online tools such as social media provide new opportunities for citizens and stakeholder groups to be informed, identify common interests, express and share opinions and demands, organize, and coordinate interventions. Therefore, the Internet could be expected to increase stakeholder engagement in corporate affairs and facilitate good governance. In order to provide an overview of current findings on the impact of online media on governance and stakeholder engagement, we conduct a systematic literature review. Our analysis reveals five topical categories of inquiry. We analyze studies from the field of business participation and find a strong bias towards consumer engagement and marketing issues. Only few studies are found to critically explore the effect of online media on power and value distribution between corporations and stakeholders. We then turn to the more established field of political and civic participation in order to further analyze antecedents, forms, and outcomes of online engagement in civic affairs, and derive a framework for future research.
Language
English
Keywords
Social Media
Governance
Stakeholder Theory
Online Participation
Internet
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Wiley
Publisher place
Chichester
Volume
15
Number
2
Start page
163
End page
174
Pages
12
Subject(s)
Division(s)
Eprints ID
232430
File(s)![Thumbnail Image]()
Name
pa_1535_Rev_EV.pdf
Size
360.48 KB
Format
Adobe PDF
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