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Bridging local institutional voids and resource-constraints for global markets: The case of frugal and reverse innovation
Type
conference paper
Date Issued
2015-03-27
Author(s)
Abstract (De)
While extant research on "reverse innovation" has focused on describing this new phenomenon, it little is known how firms can organize for reverse innovation. Based on case studies at four Western multinationals, I argue that reverse innovations should be differentiated between "good-enough" and "frugal innovations". This distinction reveals that good-enough and frugal innovations differ regarding their target markets, capacity to bridge institutional voids and resource-constraints, and reverse transfer potential to developed markets. Contrary to extant research, I argue that local R&D is no prerequisite for good-enough or frugal innovation and find that firms tend to innovate for frugal innovation in more separated and autonomous settings than for good-enough innovation. This study deepens our understanding of reverse innovation and provides the ground for future large-scale studies
Language
German
Keywords
Reverse innovation
frugal innovation
global strategy
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Start page
1
End page
10
Pages
10
Event Title
SMS Strategic Management Society Special Conference 2015
Event Location
Santiago de Chile
Event Date
19.-21.03.2015
Subject(s)
Division(s)
Eprints ID
241305