Customer Inspiration: Conceptualization, Scale Development, and Validation
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1510804500
Type
conference paper
Date Issued
2015-02-13
Author(s)
Editor(s)
Brown, Tom
Swaminathan, Vanitha
Funding(s)
Language
English
Keywords
Customer Inspiration
Conceptualization
Scale Development
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 26
Start page
20
Event Title
AMA Winter Marketing Educators' Conference 2015
Event Location
San Antonio, USA
Event Date
13.-15.02.2015
Subject(s)
Division(s)
Eprints ID
235523