Marketing concept - the St. Gallen management approach
ISBN
978-3-8252-4464-4
Type
book
Date Issued
2015
Author(s)
Abstract
This book presents marketing and business processes as an integral part of the St.Gallen Management Model. It provices a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning , marketing strategy, positioning, application of marketing tools. product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Language
English
Keywords
The St.Gallen Management Approach
marketing strategy
marketing tools
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
UTB
Publisher place
Stuttgart
Start page
181
Subject(s)
Eprints ID
243662