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  4. New Forms of Employment And IT - Crowdsourcing
 
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New Forms of Employment And IT - Crowdsourcing

Type
conference paper
Date Issued
2015
Author(s)
Leimeister, Jan Marco  
Zogaj, Shkodran
Durward, David
Research Team
CCC, Crowdsourcing, IWI6
Abstract
Crowdsourcing has emerged as new pattern of digitally mediated collaboration. It refers to the outsourcing of certain tasks to an undefined mass of people through an open call. In a crowdsourcing model is always the role of the client; we call crowdsourcer, and the role of undefined contractors, the crowdsourcees or crowdworker. This novel socio-technical arrangement changes the organization of work as well as its general nature and is gaining popularity in recent years. Companies can apply crowdsourcing along their entire value chain and give almost any task to the crowd. These tasks can be roughly divided into three categories (crowdvoting, crowdfunding, crowdcreation) depending on the effort of the crowdworkers. Crowdsourcing differs from existing coordination mechanisms and occurs in an internal and an external form. Whereas external crowdsourcing describes the outsourcing of tasks beyond the company's boundaries through an intermediary, the internal form can be observed by the example of IBM, which uses their own globally distributed workforce as a crowd. While the internal crowdworker as employees retain their participation as well as protection rights and benefit from collective regulations, external crowdsourcing lacks in similar arrangements. Nevertheless, we recognize several motivations of crowdworkers to participate in crowdsourcing initiatives. Besides the monetary compensation, there are other extrinsic and intrinsic motives like social exchange or fun working in the crowd. In general, companies using crowdsourcing benefit from the access to a large pool of knowledge and expertise but also facing risks of losing control or the outflow of internal know-how. Similarly, the individual crowdworkers have advantages in a higher self-determination as well as flexibility and new employment opportunities. However, there are also risks for the crowdworkers, which are based in monotonous work
processes, lower rewards or the lack of a legal framework. Hence, there are major challenges in the implementation of crowdsourcing and that is why further research is essential. On the one hand the impact of crowdsourcing on the workforce and changes in work organization should be on the research agenda. On the other hand further research must seek to ensure fair working conditions, because crowdsourcing sustainably changes the nature of work and the availability of labor. It leads to technical, organizational, juristic and social challenges but also opens up chances in new business models and services.
Language
English
Keywords
Crowdsourcing
Crowd Work
Digitalization
Employment and IT
HSG Classification
contribution to scientific community
Event Title
4th Conference on Regulating for Decent Work (RDW network)
Event Location
Genf
Event Date
08.-10.06.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107306
Subject(s)

economics

information managemen...

business studies

Division(s)

IWI - Institute of In...

Eprints ID
247799
File(s)
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Thumbnail Image

open.access

Name

JML_530.pdf

Size

1.03 MB

Format

Adobe PDF

Checksum (MD5)

1c1e91c54f4e0824c527aa49659bbad4

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