Atos: Towards Zero Email Company
Series
Case Study Series University of St.Gallen (315-104-1)
Type
case study
Date Issued
2015
Author(s)
Research Team
IWI3
Abstract
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for Atos. The global information services giant become a 'zero' email company with the objective of eradicating internal e-mail use and replacing it with blueKiwi - enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organisation where 76,000 employees switched to a new mode of collaboration. The approach of how to become a 'zero' email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organisational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organisational scale.
Language
English
Keywords
Social collaboration
Email communication
Zero-email
Enterprise social network
BlueKiwi
Digital transformation
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
The Case Centre (UK)
Subject(s)
Eprints ID
242234