Zur Idee einer Object-Dominant Logic im Marketing

ISBN
978-3-658-09029-6
Type
book section
Date Issued
2015
Author(s)
Editor(s)
Bartsch, Silke
Blümelhuber, Christian
DOI
Language
German
Keywords
Dienstleistung
Tangibilisierung
Marke
Besitz
Construal-Level-Theory
symbolische Objekte
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Always Ahead im Marketing
Publisher
Springer Fachmedien Wiesbaden
Publisher place
Wiesbaden
Start page
69
End page
85
Pages
17
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
243790