Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships
Journal
Journal of Consumer Research
ISSN
0093-5301
ISSN-Digital
1537-5277
Type
journal article
Date Issued
2023-03-02
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
University of Chicago Press
Volume
50
Number
4
Start page
742
End page
764
Subject(s)
Eprints ID
269227