Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability
Journal
Sustainability
Type
journal article
Date Issued
2022-12-19
Author(s)
Abstract
Research analyzing the antecedents and effects of CSR communication on social media based on real-world data has surged in recent years but suffers from a severe lack of construct clarity. Based on an extensive literature review and the analysis of intercoder congruency on a content classification task on Instagram, we argue that CSR communication is a fuzzy concept and that diverging theoretical conceptions of CSR and CSR relatedness, as well as different operationalizations, have led to highly inconsistent and difficult-to-replicate results. To improve rigor and replicability in future CSR communication research using social media analytics, we develop guidelines for identifying CSR communication on social media that address common pitfalls in existing research designs.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Publisher
MDPI
Volume
14
Number
24
Pages
20
Official URL
Subject(s)
Contact Email Address
maximilian.schacker@unisg.ch
Eprints ID
268501
File(s)![Thumbnail Image]()
Name
sustainability-14-17006-v2.pdf
Size
529.83 KB
Format
Adobe PDF
Checksum (MD5)
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