Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector
Journal
Technovation
ISSN
0166-4972
Type
journal article
Date Issued
2022-11-18
Author(s)
Abstract (De)
Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits.
Language
English
Keywords
Digitalization
Connectivity
Business Model Innovation
Innovation Ecosystem
Complementor Strategy
Triple-Bottom-Line Performance
Mobility
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Subject(s)
Division(s)
Eprints ID
268041