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  4. A Feeling Beyond Cognition: Can Certain Emotions Help Increase Prediction Accuracy of the Future?
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A Feeling Beyond Cognition: Can Certain Emotions Help Increase Prediction Accuracy of the Future?

Type
conference paper
Date Issued
2022-09-19
Author(s)
Li, Thomas Y  
Abstract
Much of the focus on increasing prediction accuracy of future events has been placed on improving cognition. While cognition is important, the current study is expected to show that affective factors contribute significantly to the precision of these future forecasts. Specifically, emotions characterized by either certainty appraisals or uncertainty appraisals are expected to create differing impact on the forecasting accuracy of five different future events across various domains (e.g., politics, weather, stock market performance). Certainty-charged emotions will increase prediction accuracy due to an increased focus on heuristic processing, whereas uncertainty-charged emotions will decrease prediction accuracy due to an overreliance on systematic processing. Although counter-intuitive, prior research has shown a similar mechanism that led to these expected results.
Language
English
HSG Classification
contribution to scientific community
Publisher
Strategic Management Society 42nd Annual Conference
Publisher place
London, England
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/108255
Subject(s)

business studies

Contact Email Address
thomas.li@unisg.ch
Eprints ID
268328
File(s)
Thumbnail Image
Name

E&PP.pdf

Size

217.81 KB

Format

Adobe PDF

Checksum (MD5)

5240ad9526429dbc80c0fcdc0e9b301d

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