Barriers for SMEs in Adopting Crowdsourcing
Journal
35th Bled eConference Digital Restructuring and Human (Re)action
ISBN
978-961-286-616-7
Type
conference paper
Date Issued
2022-06-29
Author(s)
Hupe, Anna
;
Bretschneider, Ulrich
;
Trostmann, Tim
;
Stubbemann, Lena
Research Team
IWI6
Abstract
Despite its undisputable benefits for firms, crowdsourcing is rarely applied in small and medium sized enterprises (SME), yet. Until today extant literature provides only an uncomplete picture of the barriers that hinder SMEs from adopting crowdsourcing. Because of these incomplete insights on this phenomenon there is a great deal of uncertainty on how to overcome these barriers all the more. In the scope of an interview series with 15 SMEs we explore a range of different barriers. The findings from our study do not only expand the so far incomplete body of knowledge but also provide practical references for SMEs to be aware of the barriers. This simplifies avoiding them and successfully adopting crowdsourcing.
Language
English
Keywords
SME barriers challenges crowdsourcing crowdworking
HSG Classification
contribution to scientific community
Publisher
University of Maribor Press
Publisher place
Maribor, Slovenia
Start page
233
End page
248
Pages
16
Event Title
Bled eConference Digital Restructuring and Human (Re)action
Event Location
Maribor, Slovenia
Event Date
26-29 Jun 2022
Subject(s)
Eprints ID
266821
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JML_880.pdf
Size
474.05 KB
Format
Adobe PDF
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