“Love the Shape, But Hate the Weight”: Using Aspect-Based Sentiment Analysis to Identify Product Innovation Opportunities
Type
conference paper
Date Issued
2022-05-27
Abstract
Aspect-based sentiment analysis provides a more fine-grained view of sentiment in comparison to classical sentiment analysis approaches, by obtaining the sentiment of different aspects or features of a product. In this paper, we show how it can be used to assess consumer perceptions of different product features and, thus, define opportunities for innovation.
Language
English
HSG Classification
contribution to scientific community
Event Title
European Marketing Academy Conference
Event Location
Budapest, Hungary
Event Date
24-27 May, 2022
Subject(s)
Division(s)
Eprints ID
266406