Bridging the Generational Divide
Journal
Harvard Business Review
ISSN
0017-8012
Type
journal article
Date Issued
2022-01
Author(s)
;
;
Schindler, L.
;
Deubelbeiss, O.
;
Lanz, Andreas
;
Faltl, Martin
;
Abstract
Marketers are often older than the audiences they are trying to reach, making it a challenge to connect. A new study examines the marketing generation gap and suggests some ways to narrow it.
Language
English
Keywords
Influencer Marketing
Gen Z
Social Media
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Refereed
No
Publisher
Harvard Business Review
Start page
22
End page
22
Pages
1
Subject(s)
Eprints ID
265512