Artificial Intelligence in the Customer Journey: A Systematic Overview of the Most Popular Use Cases Through the Creation of AI Archetypes
Journal
Conference of the European Association for Research on Services (RESER)
Type
conference paper
Date Issued
2021-10-14
Author(s)
Research Team
IWI6
Language
English
Keywords
artificial intelligence
services
customer journey
ai-driven
systematic literature review
ai archetypes
HSG Classification
contribution to scientific community
Publisher place
Heilbronn, Germany
Event Title
Conference of the European Association for Research on Services (RESER)
Event Location
Heilbronn, Germany
Event Date
14-15 Oct 2021
Subject(s)
Division(s)
Eprints ID
264744
File(s)![Thumbnail Image]()
Name
JML_842.pdf
Size
1.6 MB
Format
Adobe PDF
Checksum (MD5)
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