Pandemics and environmental shocks: What aviation managers should learn from COVID-19 for long-term planning
Journal
Journal of Air Transport Management
ISSN
0969-6997
ISSN-Digital
https://doi.org/10.1016/j.jairtraman.2020.101944
Type
journal article
Date Issued
2021-01
Author(s)
Abstract (De)
This article gives guidance to aviation managers being struck by environmental shocks. The introduced frameworks support aviation managers to think strategically during times of shocks and help them to prepare for future shocks by developing more resilient and learning organizations. Practical, short-term recommendations include strategically orienting or reorienting and not exaggerating the current, short-term developments due to unproductive uncertainty. Further, and to prepare for future shocks, the results of this study suggest that aviation managers should develop a common strategy language, introduce uncertainty as a standard factor for long-term planning, manage uncertainty proactively and make long-term plans accordingly by fostering a dialogue with various stake- and shareholders, being aware of the strategy tools in use, making the board a co-creating team and introducing a three-step process in sensing, seizing and transforming the organization accordingly.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier
Volume
90
Division(s)
Contact Email Address
erik.linden@unisg.ch
Eprints ID
261260