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The persuasive effects of verbal anchoring and visual complexity
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The persuasive effects of verbal anchoring and visual complexity
Type
conference paper
Date Issued
2021
Author(s)
Bünzli, Fabienne
Dillard, James P.
Language
English
Event Title
Annual Conference of the Association for Business Communication (ABC)
Event Location
Tampa, USA
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/110870
Subject(s)
information managemen...
social sciences
behavioral science
Division(s)
MCM -Institute for Me...
Eprints ID
264786
File(s)
211014 ABC_Verbal Anchoring.pdf (853.09 KB)