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  4. Investigating Category Dynamics: An Archival Study Of The German Food Market
 
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Investigating Category Dynamics: An Archival Study Of The German Food Market

Journal
Organization Studies
ISSN
0170-8406
Type
journal article
Date Issued
2021
Author(s)
Gollnhofer, Johanna Franziska  
Bhatnagar, Kushagra
DOI
10.1177/0170840620980245
Abstract (De)
The contemporary German food market is marked by a large number of food items on retail shelves—the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Sage Journals
Official URL
https://journals.sagepub.com/doi/abs/10.1177/0170840620980245
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111018
Subject(s)

cultural studies

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
261803
File(s)
Loading...
Thumbnail Image

open.access

Name

0_EntireDocument_21Oct.docx

Size

6.63 MB

Format

Microsoft Word XML

Checksum (MD5)

30355b5a3d533709ea83b158a2da8658

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