Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value
Type
conference keynote
Date Issued
2020-10-16
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Swiss Academy of Marketing Sciences Annual Meeting
Event Location
Lucerne, Switzerland
Event Date
October 16th, 2020
Subject(s)
Division(s)
Eprints ID
263210