Engagement as a multidimensional construct: Antecedents of supplier-induced engagement of second-home owners
Type
conference paper
Date Issued
2020-10-16
Author(s)
Abstract
The engagement construct emerges in three separate research streams within management research: customer engagement, employee engagement, and investor engagement. First, the study integrates the engagement literature in a cross-divisional, multidisciplinary way. Secondly, this comparative study aims to identify the antecedents for a destination to enter into an active engagement relationship with its second-home owners. Second-home owners combine the three roles of customer, co-producer, and investor. The study analyzes antecedents of supplier-induced engagement of second-home owners for a company-type and a community-type destination. 17 semi-structured interviews with representatives of tourism organizations, second-home owners’ associations, and the political municipalities from two Swiss destinations were conducted. The study identifies seven antecedents of supplier-induced engagement of second-home owners.
Language
English
HSG Classification
contribution to scientific community
Event Title
Swiss Academy of Marketing Science (SAMS) Conference 2020
Event Location
Luzern
Event Date
16th October 2020
Subject(s)
Eprints ID
261619