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  4. Justified by ideology: Why conservatives care less about corporate social irresponsibility
 
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Justified by ideology: Why conservatives care less about corporate social irresponsibility

Journal
Journal of Business Research
ISSN
0148-2963
Type
journal article
Date Issued
2020-06
Author(s)
Anna Jasinenko  
Christandl, Fabian
Meynhardt, Timo  
DOI
10.1016/j.jbusres.2020.04.006
Abstract (De)
We examine the cognitive and motivational process underlying the effect of consumers’ conservatism on their corporate social responsibility (CSR) perceptions of irresponsible versus responsible companies. Building on political psychology and system justification theory, we identify and test market system justification (MSJ) as a motivated social cognition underlying ideological differences in CSR perceptions and reactions. Using four empirical studies, we find that the relatively high MSJ of conservatives (compared to that of liberals) results in less critical CSR perceptions of irresponsible companies and, thus, in less penalizing reactions. Moreover, we find that conservatism influences CSR perceptions of irresponsible companies more strongly than of responsible companies because MSJ affects only perceptions of market behaviors that threaten notions of fair markets (i.e., low CSR). The results improve predictions of consumers’ perceptions and reactions to responsible and irresponsible companies.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Elsevier
Number
114
Start page
290
End page
303
Pages
14
Official URL
https://www.sciencedirect.com/science/article/pii/S014829632030223X
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112071
Subject(s)

other research area

business studies

Division(s)

IFF - Institute of Pu...

Eprints ID
260123
File(s)
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Thumbnail Image

open.access

Name

2020_Justifiedbyideology_Journal BR.pdf

Size

640.33 KB

Format

Adobe PDF

Checksum (MD5)

39e64eba489dda3af7acbb0bb53dcd26

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