Swiss francs seem to make insured move: comparing daily and monthly financial incentives of a scalable digital health intervention
ISBN
978-989-758-398-8
Type
conference paper
Date Issued
2020-02-25
Author(s)
Abstract
Despite the widely known necessity to counteract the increase in physical inactivity, only small strides have been achieved so far. Digital health interventions (DHIs) are proposed to reach both healthy and at-risk populations on a large scale. However, designing scalable DHIs that are engaging in the long term remains a challenge. Small financial incentives may help to achieve such long-lasting behaviour changes. This work thusly investigates the effects of daily or monthly paid small financial incentives on step counts and goal achievements in physical activity. Six-month observational field data of a physical activity DHI (PADHI), offered by a Swiss health insurer, was used for this investigation. From 1623 contacted customers, 742 (45.7%) joined the PADHI. Step counts and times the challenging goal was reached were significantly higher in the condition of daily paid incentives. The findings from objectively measure daily step counts and goal achievements indicate better outcomes when incentives are paid daily. Further findings indicate the importance of recording various physical activities and not only step counts.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Proc. of the 13th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2020), Volume 5
Publisher
SCITEPRESS – Science and Technology Publications, Lda
Start page
827
End page
833
Event Title
Scalable Digital Innovations in Healthcare: Scale-IT-up! 2020 Workshop, 13th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2020)
Event Location
Valletta, Malta
Event Date
25.02.2020
Division(s)
Eprints ID
259514
File(s)![Thumbnail Image]()
Name
Teepe Kowatsch 2020 Swiss Francs Seem to Make Insured Move.pdf
Size
502.06 KB
Format
Adobe PDF
Checksum (MD5)
f13492ed306d733bb3ba2e4eda9e11ce