Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology
Type
conference paper
Date Issued
2020
Author(s)
Belk, R.
;
Fritz, W.
;
Giesler, M.
;
Hadi, R.
;
Huang, S.-C.
;
;
Hoffman, D.
;
Meyer, R.
;
Novak, T.
;
Puntoni, S.
;
Reczek, R.
;
Schmitt, B.
;
Stephen, A.
;
Valenzuela, A.
;
Wertenbroch, K.
;
Yalcin, G.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Association for Consumer Research (ACR)
Subject(s)
Division(s)
Eprints ID
261147