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  4. Antecedents of Webrooming in Omnichannel Retailing
 
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Antecedents of Webrooming in Omnichannel Retailing

Journal
Frontiers in Psychology
Type
journal article
Date Issued
2020
Author(s)
Kleinlercher, Kristina
Linzmajer, Marc
Verhoef, Peter C.
Rudolph, Thomas
DOI
10.3389/fpsyg.2020.606798
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Start page
3342
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112897
Subject(s)
  • business studies

Division(s)
  • IMC – Institute for M...

  • IRM - Institute of Re...

Eprints ID
263001
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