Repurposing practices for coopetition inside the multi-business firm
Type
conference paper
Author(s)
Abstract (De)
While multibusiness organizations can adapt and achieve superior performance in multiple ways, a key lever resides in the creation of internal dynamics of coopetition, i.e. simultaneous competition and coop-eration among the firm’s business units. Prior research identifies various structural arrangements condu-cive to internal coopetition. Our case study of a major, multibusiness airline firm reveals that corporate managers enacted these structures by adapting practices they previously used to promote internal compe-tition and that initially prevented coopetitive action. We elaborate a process model of ‘repurposing prac-tices’ and explicate four, interrelated repurposing moves that corporate managers can engage to adapt existing practices and promote internal coopetition. Our key contribution is a richer practice theory of coopetition that recognizes holistic change in practices as important to creating internal coopetition and shows that repurposing practices is a core process for producing such holistic change.
Language
English
HSG Classification
contribution to scientific community
Event Title
Strategic Management Society Annual Conference
Event Location
Virtual
Event Date
26.-30.10.2020
Subject(s)
Division(s)
Eprints ID
261194