Encyclopedia of Consumer Research

Type

book

Author(s)

Gollnhofer, Johanna Franziska

Tomczak, Torsten

Hofstetter, Reto

Language

English

Refereed

No

Publisher

Elgar Publishing

URL

https://www.alexandria.unisg.ch/handle/20.500.14171/116932

Subject(s)

other research area

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

IWI - Institute of In...

EMBA - Executive MBA

Eprints ID

266229