Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.
Type
conference speech
Date Issued
2022-10
Author(s)
Abstract
How do consumers evaluate consumption routines? Using a qualitative research design, we study consumers who quasi-scientifically evaluate consumption routines. We conceptualize consumers’ quasi-scientific approach as consumer empiricism. We uncover four empiricist strategies consumers use to evaluate consumption routines and show how an increasing lay-notion of rationality impacts consumption behavior.
Language
English
HSG Classification
contribution to scientific community
Event Title
Advances in Consumer Research
Event Location
Denver
Event Date
20.-23.10.2022
Subject(s)
Eprints ID
266877