One of a Kind Products: Leveraging Uniqueness in Mass Customization
Type
conference paper
Date Issued
2023
Author(s)
Franziska Krause
Nikolaus Franke
Ilse-Maria Klanner
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Theory and Practice in Marketing Conference
Event Location
Lausanne
Subject(s)
Division(s)