Pioneering in a New Technological Regime: A Resource Orchestration Perspective on Deriving Value from AI

This paper explores how firms use resource orchestration (RO) to generate a technological regime advantage, particularly in the context of the advent of artificial intelligence (AI). While previous studies have primarily discussed firms' actions within their boundaries, comparatively little attention has been given to the role that RO activities play beyond the boundaries of the firm. To fill this gap, this paper examines the strategic actions of two large Swedish manufacturing multinationals in the mining and transportation industries in pioneering AI-based autonomous solutions. The qualitative analysis highlights three main strategic actions that incumbents initiate to ultimately generate a technological regime advantage. The findings and framework provide guidance for firms and serve as a foundation for further empirical academic research.