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Human Machine Creativity. How AI Can Influence Human Creativity in Open Innovation

Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2022-06
Author(s)
Melanie Clegg
;
Reto Hofstetter  
;
Ivo Blohm  
;
Marc Bravin
Language
English
Volume
2022
Number
6
Start page
40
End page
48
Pages
8
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/117931
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