Barriers of SMEs in Adopting Crowdsourcing and -working and Strategies to Overcome Them
Series
ITeG Technical Reports; 16
ISBN
978-3-7376-1135-0
Type
book
Date Issued
2023
Author(s)
Anna Hupe
;
Ulrich Bretschneider
;
Kirsten Lange
;
Tim Trostmann
;
Lena Stubbemann
;
;
Robert Refflinghaus
Research Team
IWI6
Abstract
Despite its undisputable benefits for firms, crowdsourcing and ‐working is currently rarely applied in small and medium sized enterprises (SME). Up to now extant literature provides only an incomplete picture of the barriers that hinder SMEs from adopting crowdsourcing and ‐working. Because of these incomplete insights on this phenomenon there is also a great deal of uncertainty on how to overcome these barriers. In the scope of an interview series with 15 SMEs we explore a range of different barriers. In a second round of interviews with crowdsourcing and ‐working experts (Delphi study) we reveal strategies that may help SMEs to overcome these barriers. The findings from these two studies not only expand the so far incomplete body of knowledge but also provide practical references for SMEs to overcome the barriers and to adopt crowdsourcing and ‐working for their value creation activities.
Language
English
Keywords
Delphi study
SME
crowdsourcing
crowdworking
interviews
qualitative
small and medium sized enterprises
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Kassel University Press
Publisher place
Kassel, Germany
Pages
29
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
JML_942.pdf
Size
1005.99 KB
Format
Adobe PDF
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